Hub Group Rebrand

Hub Group is a multi-modal supply chain solutions provider. The company came to Walker Sands looking to evolve its brand perception as a legacy company by repositioning and refreshing their visual and verbal identity to better represent their expanded solutions and technologies.

Goals:

  • Develop a positioning focused around future aspirations, without losing sight of their historical strengths.

  • Create a streamlined product architecture and strategy for new acquisitions to organize their offerings and better showcase Hub Group’s end-to-end capabilities.

  • Launch the new brand and activate to internal/external audiences to build momentum and excitement around the future of Hub Group.

Role: Creative Director
Team: Brendan Shea (strategy + oversight), Zack Arostegui (strategy), Ali Knutson (design), Dana Moran (copywriting) , Allie O’Keeffe (Motion)
Scope: Brand identity, custom photography, activation, web design, launch campaign Awards: 2021 Hermes Creative Awards - Branding Refresh Platinum Award, 2021 AVA Digital Awards - Website Redesign Gold Award, 2021 Marcom Platinum Award - Brand Refresh

HG-Gif-16x9.gif
guidelines - 16x9.png
type and icons.jpg
website.jpg
tagline.jpg
phones 16x9.jpg
photography.jpg
business card and sellsheet.jpg
12_HG-Brand-Book.jpeg

Results:

  • 30% increase in site performance post-launch.

  • 89% growth in first time visitors (YOY)

  • 93% increase in search impressions

  • 46% increase in site users (YOY)

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