Insider Intelligence Rebrand

In 2020, Business Insider Intelligence and eMarketer joined forces to become Insider Intelligence, a subscription-based research and information services company. The newly unified group approached Walker Sands to create a cohesive, memorable brand identity that aligned within the Business Insider family but retained the equity of two legacy brands. 

Goals:

• Define and document a clear brand framework, including cohesive messaging and verbal and visual identity.

• Retain brand equity of eMarketer and Business Insider by leveraging their strongest elements within the new brand

• Create comprehensive guidelines that define rules on how to implement and scale the Insider Intelligence brand.

Role: Creative Director
Team: Brendan Shea (strategy + oversight), Zack Arostegui (strategy) Ann Hagner (design), Dana Moran (copywriting) , Allie O’Keeffe (Motion)
Scope: Brand strategy, brand identity, activation