Adlucent Rebrand

Adlucent is a performance marketing agency that was having trouble differentiating its services from its competitors. While their services appeared to be similar, what really stood out was their scientific approach to marketing. Walker Sands brought that methodology to life through a new brand strategy, messaging, visual system and website.

Role: Creative Director
Team: Brendan Shea (strategy + oversight), Zack Arostegui (strategy), Kyle Davis (design), Dana Moran (copywriting) , Olivia DeBock (design)
Scope: Brand Strategy, brand identity, activation, web design