Autosoft Rebrand

Autosoft is a dealer management system (DMS) that enables car dealerships to better manage inventory, customers, service, and parts all in one platform. Despite developing the only true all-in-one platform in the industry, Autosoft’s brand failed to position the company as a tech leader. Highlighting the power and simplicity of the AutosoftGo platform, this rebrand elevated Autosoft as a disruptor and leader in DMS technology.

Role: Creative Director
Team: Brendan Shea (strategy + oversight), Zack Arostegui (strategy), Kyle Davis (design), Annie Busiek (copywriting)
Scope: Positioning, messaging, brand identity, activation, web design